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Client Work

Meiji Martial Arts

I have had the opportunity to work closely with Meiji Martial Arts, a well-established franchise dojo based in North West London. In the early stages of my involvement, my primary focus was on implementing and integrating a leading CRM platform into their website, ensuring it became a powerful tool for attracting and converting new customers. Alongside this, I played an active role in shaping their digital content strategy. This included producing engaging blog posts designed to highlight the benefits of martial arts for both children and adults, as well as supporting the development of landing page copy tailored to resonate with their key audiences. My contributions were aimed at strengthening the dojo’s online presence, enhancing customer engagement, and ultimately driving steady growth in memberships.

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Seven Brands 

Seven Brands is a full-service, 360° advertising agency that partners with companies across international markets, particularly in Asia and Africa, helping them evolve into globally recognised, world-class brands. As a consultant, my role has centred on developing scripts for their flagship weekly podcast, Global Marketing Edition. Each episode begins with a core theme or idea from the team, which I then transform into a clear, engaging, and easily digestible script designed to resonate with their diverse audience. My work has played a key role in shaping the tone, clarity, and accessibility of the podcast. As a direct result, the show’s subscriber base has expanded significantly—growing from just 20 listeners to well over 5,000 within a matter of months, positioning the podcast as a fast-rising platform within their content portfolio.

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SentriKey

Sentrikey are a prominent access control platform for lockboxes. They focus on a few different sectors but are particularly prominent within the care industry. I worked closely with them to cater their site content to this target audience so that they could feel comfortable and secure in using the tools and features of this product. 

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TakePayments 

I was responsible for creating weekly blog content for Takepayments (Formerly Payzone) which covered a wide range of topics for their customers of small business owners. This included important topics such as handling late payments dealing with difficult customers and adhering to important deadlines.

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Bloom Legal

A prominent legal recruiter wanted to enhance their proposition through their website. I worked very closely with the CEO to create simplified and clear copy that spelled out their value proposition to their audience of London based law firms. 

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Favero Dental 

Favero Dental offers its customers a wide array of services, based mostly in Central London. I worked closely with Giacomo Favero to ensure that his website's tone reflected his practice's warm Italian personality. 

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